Marketing methods of industrial activity management: adaptive marketing

Journal of Business & Industrial Marketing Guest Editorial: Business, Industrial Marketing and Uncertainty

Multivariate statistics in industrial marketing management: A practitioner tool kit

Much published work over the years has pointed to the differences between business-to-consumer (B2C) and business-to-business (B2B) marketing. An undesirable by-product of this sometimes misdirected distinction is that managers working within B2B environments have generally not considered the use of what are seen as B2C techniques, such as multivariate statistical analysis. This article is stru...

Theoretical developments in industrial marketing management: Multidisciplinary perspectives

a r t i c l e i n f o Marketing as a discipline in general, and industrial marketing in particular, has drawn upon a number of different theoretical perspectives from domains as diverse as organisational theory, systems analysis, economics, psychology, sociology and anthropology to further our understanding. However, to build this understanding and increase the relevance of marketing research, ...

Sports Management and Marketing

Marketing as Management Concept

Research on marketing and the enriching practices proved more conclusively that marketing is not just a set of specific activities. Marketing is above all contemporary management logic. Moreover, in order for marketing to develop as a business function (one of the many functions carried out by organizations) it has to be developed in terms of marketing management logic. What is more, the curren...